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Empowering Entrepreneurs.
Elevating
Tour Brands.

TourScale is the premier platform franchisor in experiential tourism. We own, operate, and grow proven franchise brands across land and water.

CT
TP
PP
TK
4 proven brands
85+ locations nationwide
Cruisin' Tikis floating tiki bar experience on the water
πŸ†
Entrepreneur Β· Franchise 500
#1 Recreational Tour Franchise
2026 Β· Ranked #314 Overall
0+
Open Business Operations
0
Vehicles & Vessels
0
Cities & Markets
0
States

Why Franchise With TourScale

We've built the infrastructure so you can focus on running a great experience β€” not reinventing the wheel.

Flexible Growth

Add Capacity As You Need It

The ability to add capacity as you grow means minimizing upfront costs without sacrificing long term upside.

Tax Advantages

Accelerated Depreciation, Accelerated Returns

Franchisees enjoy accelerated depreciation on assets through Section 179, putting money back in your pocket from day one.

$0K
Depreciation Capture
Multi-Brand Opportunities

Layer Brands for Ultimate Scale

Stack multiple brands on TourScale's shared support backbone to multiply revenue streams.

Brand A
1 Brand
Brand A
Brand B
2 Brands
Brand A
Brand B
Brand C
3 Brands
TourScale Support Backbone
Community

Annual Franchisee Conference

Every year, the entire TourScale network comes together β€” operators, leadership, and vendors β€” for training, strategy, and celebration.

TourScale annual franchisee conference
🀝Operator Networking
πŸ—ΊοΈBrand Updates & Roadmap
πŸŽ“Training Workshops
πŸ†Awards & Recognition
Proprietary Technology

Full-Stack Support

Powered by proprietary technology and AI-driven tools, we support you across the entire stack β€” from booking optimization to marketing, hiring to maintenance, and everything in between.

πŸ“…Booking System Setup & Optimization
πŸ‘₯Staffing Hiring & Training
🚀Asset Procurement
πŸ”§Maintenance & Part Support
πŸ“£Digital Marketing Management
πŸŽ“On-Site Franchisee Training
🌐Website Setup & Maintenance
πŸ€–AI-Powered Guest Engagement
πŸ“ŠOTA Setup & Optimization
Smart Investment Structure

Your Money Goes Into Real Assets

Most of your investment goes into real, tangible capital equipment β€” not just fees. You're buying an asset-backed business from day one.

60% Capital Equipment (Boats & Vehicles)
30% Franchise Fee & Startup Costs
10% Working Capital

* Percentages are for illustrative purposes only and may vary by brand, territory, and investment level.

Explore Our Territories

From coast to coast, TourScale franchise opportunities are available in hundreds of markets across the United States and beyond.

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See It In Action

Real moments from real Franchise Owners and their passengers across the country.

Nothing beats a sunset cruise on a Cruisin' Tiki

Cruisin' Tikis

Good times on the water

Trolley Pub

Unforgettable experiences every day

Paddle Pub

The best way to see the city

Tiki Pub

Making memories on every trip

TourScale

Hear From Our Franchise Business Unit Owners

Real stories from the entrepreneurs building successful businesses with TourScale brands.

β€œWorking with TourScale has been one of the best decisions of my business career! Kai and his team have been professional, supportive and continue to go above and beyond in all aspects of this journey! Proud to work with this team and to now call them friends.”

SG
Scott G.
Tiki Pub Β· La Crosse, WI

β€œWe couldn't be more pleased with the support we've gotten from TourScale, the success we've seen, and the future growth opportunities ahead. I'd recommend TourScale to anyone considering starting their own boat tours business.”

TR
Taylor R.
Paddle Pub Β· San Diego, CA

β€œAs someone that was looking at either launching a business privately or through a franchise, I am glad I decided to go with TourScale. Their level of expertise in the field is second to none and I'm extremely confident in their systems to help me become as successful as possible with my business.”

JP
Joe P.
Trolley Pub Β· Columbus, OH

β€œWorking with TourScale was seamless. It didn't feel like I was evaluating a business β€” I was joining a family. For me and my wife, that was extremely comforting. There's much more substance and support beyond just joining a franchise.”

CH
Chad H.
Cruisin' Tikis Β· Cleveland, OH

β€œWhat we enjoy the most is the relationship we're able to build with people. They come down here once a year to have the greatest time they can, and we get to provide them a one-of-a-kind experience. Our captains are family β€” we wouldn't have it any other way.”

MV
Marc V.
Cruisin' Tikis Β· Destin, FL

β€œWorking with TourScale has been one of the best decisions of my business career! Kai and his team have been professional, supportive and continue to go above and beyond in all aspects of this journey! Proud to work with this team and to now call them friends.”

SG
Scott G.
Tiki Pub Β· La Crosse, WI

β€œWe couldn't be more pleased with the support we've gotten from TourScale, the success we've seen, and the future growth opportunities ahead. I'd recommend TourScale to anyone considering starting their own boat tours business.”

TR
Taylor R.
Paddle Pub Β· San Diego, CA

β€œAs someone that was looking at either launching a business privately or through a franchise, I am glad I decided to go with TourScale. Their level of expertise in the field is second to none and I'm extremely confident in their systems to help me become as successful as possible with my business.”

JP
Joe P.
Trolley Pub Β· Columbus, OH

β€œWorking with TourScale was seamless. It didn't feel like I was evaluating a business β€” I was joining a family. For me and my wife, that was extremely comforting. There's much more substance and support beyond just joining a franchise.”

CH
Chad H.
Cruisin' Tikis Β· Cleveland, OH

β€œWhat we enjoy the most is the relationship we're able to build with people. They come down here once a year to have the greatest time they can, and we get to provide them a one-of-a-kind experience. Our captains are family β€” we wouldn't have it any other way.”

MV
Marc V.
Cruisin' Tikis Β· Destin, FL

β€œWorking with TourScale has been one of the best decisions of my business career! Kai and his team have been professional, supportive and continue to go above and beyond in all aspects of this journey! Proud to work with this team and to now call them friends.”

SG
Scott G.
Tiki Pub Β· La Crosse, WI

β€œWe couldn't be more pleased with the support we've gotten from TourScale, the success we've seen, and the future growth opportunities ahead. I'd recommend TourScale to anyone considering starting their own boat tours business.”

TR
Taylor R.
Paddle Pub Β· San Diego, CA

β€œAs someone that was looking at either launching a business privately or through a franchise, I am glad I decided to go with TourScale. Their level of expertise in the field is second to none and I'm extremely confident in their systems to help me become as successful as possible with my business.”

JP
Joe P.
Trolley Pub Β· Columbus, OH

β€œWorking with TourScale was seamless. It didn't feel like I was evaluating a business β€” I was joining a family. For me and my wife, that was extremely comforting. There's much more substance and support beyond just joining a franchise.”

CH
Chad H.
Cruisin' Tikis Β· Cleveland, OH

β€œWhat we enjoy the most is the relationship we're able to build with people. They come down here once a year to have the greatest time they can, and we get to provide them a one-of-a-kind experience. Our captains are family β€” we wouldn't have it any other way.”

MV
Marc V.
Cruisin' Tikis Β· Destin, FL

Start Your Journey

Fill out the form below and a member of our franchise development team will be in touch within 24 hours.

What Happens Next

We review your inquiry

Our team reviews every application within 24 hours.

Discovery call

A brief call to discuss your goals, market, and fit.

FDD review

Review our Franchise Disclosure Document with full transparency into the opportunity.

Founder call

Meet the company founders to discuss vision, culture, and your path forward.

Confirmation Day

Meet the full team in person and confirm your fit as a franchise candidate.

Sign & begin

Sign your franchise agreement and start building your business with our full support.

24hr

Response Time

300+

Territories Available

#314

Entrepreneur Franchise 500

#1 in Recreational Tours